Surface the right features to the right users inside chat, based on history and in-product behavior.
Most upsell tactics interrupt: a modal blocks the screen, a banner pleads for an upgrade, a push notification arrives at exactly the wrong moment. They convert poorly because they’re trying to sell something the user didn’t ask about, in a context where they weren’t ready to buy.
Autoplay flips the model. The upsell conversation happens inside the chat — after the user asked a question, after the agent answered it, in the same flow where the user is already paying attention. And the upsell is grounded in evidence: behavior data shows the user is doing something the hard way, manually, repeatedly. The agent points out the easier path that happens to live on a higher plan.
Less forced. More converting. And because the question got answered first, the upsell feels like helpful advice rather than a sales pitch.
Higher expansion revenue from in-product chat, better upgrade conversion rate per impression, lower opt-out rate on feature suggestions.