Sam and Marie met while working at a SaaS company, watching customers churn during onboarding. They could see users getting stuck, but couldn't scale support fast enough to help everyone.
Autoplay began as a copilot idea. We quickly realized the real problem wasn't execution — it was understanding.
Today, Autoplay learns what users are trying to do and helps them get there faster, turning confusion into activation in real time.
Incubated by Betaworks in 2024
We spent years building products, watching users struggle, and trying to understand why. Analytics told us what happened, but never why. Session replays showed us everything, but we couldn't watch them all.
What if software could understand itself? What if it knew its own UI, documentation, and user patterns well enough to predict intent and act on it automatically?
Today, Autoplay helps teams understand user intent in real time — so they can build products that guide users to success automatically. We're building the intelligence layer that every modern product needs.
We're a team of builders, designers, and researchers passionate about making software more intelligent.
The best ideas win, regardless of who suggests them. We check our egos at the door.
We ask better questions, challenge assumptions, and stay hungry to learn.
We ship what works, iterate quickly, and focus on real-world impact over perfection.
What we believe in.
Complexity hides truth. Validate before you scale.
Automation amplifies. Prove the process first.
Even the best AI needs oversight. That's how we stay accurate.
Join teams using Autoplay to predict intent, reduce friction, and drive growth.