WHAT ISN’T WORKING
The three things teams reach for first all ask the user to stop what they’re doing.
01
Videos
Users don’t watch when the answer feels one click too far away.
02
Documentation
Users don’t read long instructions while they’re trying to make progress.
03
Dynamic product demos
Users don’t watch a walkthrough when the real product is already in front of them.
THE BETTER ALTERNATIVE
Guidance where the work happens
No tab to open, no video to sit through.
Triggered by real behavior
The agent reacts to what the user just did.
One step, then out of the way
Progress continues in the product itself.