CX Aperitivo — our next London meet-up is Thursday 17 September. Save your spot.

CX Aperitivo — our next London meet-up is Thursday 17 September. Save your spot.

WHAT ISN’T WORKING

Product guidance should happen inside the product experience in real-time

Product guidance should happen inside the product experience in real-time

Product guidance should happen inside the product experience in real-time

The three things teams reach for first all ask the user to stop what they’re doing.

01

Videos

Users don’t watch when the answer feels one click too far away.

02

Documentation

Users don’t read long instructions while they’re trying to make progress.

03

Dynamic product demos

Users don’t watch a walkthrough when the real product is already in front of them.

THE BETTER ALTERNATIVE

Meet users in context—right where the work happens

Meet users in context—right where the work happens

Autoplay turns live product behavior into timely, useful guidance instead of asking users to leave the product and go looking for help.

Autoplay turns live product behavior into timely, useful guidance instead of asking users to leave the product and go looking for help.

Guidance where the work happens

No tab to open, no video to sit through.

Triggered by real behavior

The agent reacts to what the user just did.

One step, then out of the way

Progress continues in the product itself.