Welcome to Value-Led Growth

Real-time user intent
intelligence for
software adoption

Autoplay predicts what users are trying to do in your product and gets them to value faster across their entire lifecycle.

Start with Atlas → Book a Demo

Events

Session replays, interactions

Segment Amplitude Mixpanel

Product Genie

UI Understanding

Intercom Notion
Logo User Intent

Analytics

Snowflake, Looker, Tableau

Snowflake Tableau

Chat & Agents

Intercom, Zendesk, Slack

Intercom Zendesk Slack

Automations

Zapier, CRM, marketing

Zapier n8n HubSpot

Powered by TERRA Ontology
Autoplay's proprietary ontology that maps raw user clicks and actions into structured tasks, goals, and intent.

Atlas

All your product data. One place to test every hypothesis.

Autoplay Atlas converts raw behavioral data, session replays, and UI events into structured insights that expose patterns and user intent.

Genie

The brain behind your product

The core intelligence layer that learns your UI.

Automatically maps product structure and workflows

Detects and tags features automatically

Links documentation to user actions and knowledge gaps

Product Genie
UI
Mapper
Feature
Detector
Doc
Linker
Workflows
Auto-map
Features
Auto-tag
Knowledge
Auto-link
Areas of Investigation

Automatically Surfaced Issues

Autoplay uses unsupervised learning to cluster patterns and surface issues you didn't know to look for.

247 users

Pricing page hesitation

Users spending 3+ min on pricing without converting

Avg. time: 4m 32s • ↑ 23% this week
89 users

Struggling to complete first steps

Users often get stuck on onboarding forms or see errors that stop them.

Completion rate: 34% • ↓ 18% vs last week
156 users

No Looping between two steps

Users toggle between “Choose Template” and “Configure Details” without progressing

Hesitation Score: 60%
High Priority
3 unresolved issues
In Review
12 tasks
New Features
5 in progress
Hesitations
8 reported
Semantic Search

Ask Anything

Use natural language and agentic filters to explore your product data - like Perplexity or ChatGPT.

AI-Native Session Replays

Works with your existing session replay tools.

Analyze user sessions at scale so you don't have to watch hours of videos.

FullStory FullStory
PostHog PostHog
Mixpanel Mixpanel
LogRocket LogRocket
HotJar HotJar
Custom Integrations
Session Replay Interface

AI Summaries & Smart Prioritization

Every session gets automatically summarized and ranked by importance, surfacing key moments, friction points, and user goals.

Session #4829 Summary:

User explored pricing (2m 15s), hesitated on Enterprise plan, compared features, then upgraded to Pro.

High intent 23 sessions
Friction detected 47 sessions
Churn risk 12 sessions

Time Saved

Autoplay reduces session replay analysis time by automatically surfacing what matters.

Manual review ~8 hours/week
With Autoplay ~1.5 hours/week
Time saved per week ~6.5 hrs

81% reduction in time spent reviewing session replays

Start with Atlas

One platform. Every Journey.

Autoplay connects every team across the user lifecycle, from signup to expansion.

For Onboarding & Growth

Accelerate activation and reduce time-to-value with intent-aware onboarding.

  • Track activation
  • Deploy guided flows
  • Automate onboarding

For Product Teams

Build better products with deep insights into user intent and behavior.

  • Track adoption
  • Surface friction
  • Test hypotheses

For RevOps & CS

Drive expansion and reduce churn with lifecycle signals and intent detection.

  • Detect churn risk
  • Identify expansion
  • Trigger outreach
Real-Time Support

Accelerate self-serve onboarding

Personalize your chatbots and emails to respond to user goals and give them the help they need to reach value sooner.

Contextual Chat Support

User hesitates on setup

Stuck for 30+ seconds

Chat offers contextual help

Chatbot
Autoplay Assistant

"Looks like you've hit a brick wall — are you trying to connect your account?"

User completes goal

Setup finished successfully

Our team can build this for you

We'll design and implement custom chatbot flows and email automation for your product.

Talk to Our Team

The Golden Path

See where users drift from your optimal time-to-value journey.

Where do my users get stuck the most?

What are the user's intent & goals & are they achieving them?

Golden Path Deviation Analysis - User journey visualization showing knowledge levels and deviation patterns

What percentage of users are not following the optimal path?

What type of users are struggling the most?

What are the main steps users are struggling on?

Record Your Golden Path

Define your optimal workflow in seconds

Use our Chrome extension to record your ideal user journey.

Install Extension

1

Start Recording

2

Track Deviations

3
Arcade animation
Download Chrome Extension

From real-time understanding to instant action.

Connect insights to your stack. Automate what matters.

Autoplay Intent Intelligence

Real-time understanding of user goals and friction

Email Automations

User Stuck → Email sent → User Completes Goal

Via Zapier, CRM, or custom APIs

Chat & Agents

User stuck → Chatbot offers help → User completes goal

Join Chat Beta

In-Product Guidance

Onboarding intent → Tooltip sequence auto-triggers

Contextual help when users need it

Alert Sales

Notify your team when users show upgrade or expansion signals

Preempt churn before they drop off

Autoplay → Zapier → Your Stack

HubSpot, Notion, CRM, and more

⚙️ INTENT API

The Autoplay Intent API

Stream user intent, friction, and context anywhere.

Trigger workflows from real-time user intent

POST /trigger

Launch campaigns the moment intent changes — via Zapier, HubSpot, or custom APIs. 

POST /trigger
{
  "intent": "upgrade"
}

Emit intent and friction signals

emit("intent_signal")

Stream real-time events to Slack, Notion, or any endpoint. 

autoplay.emit(
  "hesitation",
  user.id
)

Generate custom copilots

createCopilot()

Power in-app copilots with user context and product understanding. 

createCopilot({
  context: user,
  source: "TERRA"
})
example.js 
// Trigger campaign on upgrade intent
autoplay.intent("upgrade").trigger({
  via: "Zapier", destination: "HubSpot",
  context: user.profile, source: "TERRA"
});

Autoplay → Zapier → Your Stack

HubSpot, Slack, Notion, CRM, and more

Learn more

For teams ready to go from reactive to proactive.

Sales-led → PLG

Discover what users need to self-serve successfully.

PLG companies

Predict activation, retention, and expansion automatically.

Enterprise

Bring UI understanding and intent detection into your internal tools and legacy systems.

⚙️ White Glove Service

We build your onboarding flows

While in pilot, our team helps design adaptive onboarding for your product.

Chatbots, tooltips, and personalized flows built around your users' real behavior — powered by Autoplay.

Talk to Our Team

Custom Onboarding Design

We analyze your product and design flows tailored to your users' goals

Intent-Aware Chatbots

Contextual help that responds to what users are trying to accomplish

Adaptive Tooltips & Flows

Personalized guidance that adapts based on user behavior and friction points

Built with teams shaping the next era of growth.

ActiveCampaign
Buffer
Jampack
Leyton
Planned
Rho
Marketer

A few things we get asked often.

We combine behavioral modeling, UI understanding, and documentation analysis to predict what users want to do next.

Your data remains private. Models are fine-tuned individually for each customer.

Autoplay is SOC 2 compliant — visit our Trust Center for details.